GENERATIVE AI: EVERYTHING YOU NEED TO KNOW ABOUT GENERATIVE ARTIFICIAL INTELLIGENCE

1/25/20252 min read

WHAT IS GENERATIVE AI AND HOW DOES IT WORK?

Generative AI is a type of artificial intelligence capable of creating new content based on existing data. It works through advanced machine learning models and neural networks that analyze patterns and generate text, images, audio or even code from a prompt or indication.

Differences between Generative AI and traditional AI

Traditional AI is designed to analyze data and make predictions (e.g., product recommendation in an online store). In contrast, Generative AI not only analyzes, but also creates new content, such as an original article, image or song.

For example, in Chats Studio, this technology is used to create personalized chatbots that generate intelligent responses based on context and user interaction.

REAL-WORLD APPLICATIONS OF GENERATIVE AI

Generative AI has become one of the most impactful innovations in various industries. Let's take a look at some of its most prominent applications.

Text and written content generation

Models such as ChatGPT, Jasper and Copy.ai can create articles, product descriptions and social media content in an automated way.

Example of use: Digital marketing companies generate engaging content without writing from scratch.

Image creation and graphic design

Tools such as DALL-E and MidJourney can produce realistic images and artwork based on textual descriptions.

Example of use: Graphic designers can generate unique illustrations just by writing a prompt.

THE ROLE OF PROMPTS IN GENERATIVE AI

One of the keys to obtaining optimal results in generative AI is the way in which prompts are introduced. What is a prompt and why is it important? A prompt is an indication given to the AI to generate content. The more detailed it is, the better the result. For example, in Chats Studio, generative AI uses intelligent prompts to respond to customers naturally and effectively in an automated chatbot.

Example prompt:

Good → “Generate a formal response for a customer interested in buying AI software.”
Bad → “Write something about software.”
Tips for writing better prompts.
Be clear and specific.
Define the tone and style of the content.
Use examples in the prompt if necessary.

GENERATIVE AI IN BUSINESS: AUTOMATION AND CHATBOTS

Chats Studio has implemented generative AI in its intelligent chatbots, which allows:

Automate responses in real time.
Personalize communication with each user.
Increase customer conversion and loyalty.

This type of technology has changed the way companies interact with their audience, providing 24/7 support without human intervention.

Example: An e-commerce can use a Chats Studio chatbot to answer questions about products, recommend items and close sales automatically.